Nissan World Mountain Bike Championships

We are proud to be the retained event agency for Nissan, for whom we deliver around 150 events per year. One of the most prestigious was the World Mountain Bike Championships competition at Fort William, the pinnacle of the mountain bike competitors’ calendar. Our brief was to show support for the competition, engage with a specialist group and demonstrate the Nissan product’s suitability for the sport. We tackled this in several ways: by creating a fantastic European first, the largest Geodesic dome; creating fun competitions, press opportunities and product feature areas, and generating lots of positive memories.

Once visitors were engaged we introduced the product and vehicle experience, while identifying the valid prospects and obtaining their data to ensure a good return on expenditure.

• Event Strategy / Creative / Artwork creation / photography / AutoCAD

• Project Management

• Audio Visual / technical production

• Event management

• Logistics / venue search / accommodation

• Staff / training / Data capture